Elevenparis started out its success story in 2003 with a small boutique in the 3^rd district of Paris. Already three years later, the two founders moved their fast-growing label into a 300 square metres location, which became its official headquarters, showroom and production and creative studio. Elevenparis is a young, creative and accessible brand, which does not take itself too seriously, hence the choice of their slogan: “LIFE IS A JOKE”. Elevenparis describes itself as a family with a rock spirit and will to share their inspirations, knowledge and discoveries in terms art, music, places and fashion. Hence, since 2010 each collection is named by a specific name such as “American Youth”, “Stockholm Syndrome” or “Berlin Calling” each representing a specific style influenced by people, places, music and art. Products range from knits, pants and vests to some accessories. Most successful are the truly innovative, rocky, provoking and unique shirts such as the rated ‘must-have’ Moustache t-shirt gaining international fame in 2011.